AMOH by JADE- Our Philosophy

The ‘Amoh’ by its definition is the purest form of our being; existentially it is our ideal state of mind. The collections depict a sense of serenity, which is free flowing and carefree. They’re encapsulated with feminine silhouettes that merge with simple yet sophisticated workmanship which give an aura of soulfulness & classic charm.

The AMOH line is a confluence of creative designs infused with freshness and a bit of mystery in every weave. The pieces are wearable and comfortable, but look distinctly elegant at the same time.

Opulent embellishments on imperial fabrics, customarily used on our bridal/ couture collection, has been aesthetically swapped with intricate patterns, delicate embellishments and classic prints that are adorned on featherweight fabrics & natural fibers - keeping JADE’s creative directors Monica & Karishma’s signature style of sartorial elegance intact.

The luxury pret line is infused with a burst of pastels and muted hues that are urban and trendsetting. They’re encapsulated with feminine silhouettes that merge with simple yet sophisticated workmanship which give an aura of soulfulness & classic charm.

Just like purity in the human’s soul, a mother’s love, and in the caress and warmth of nature, the ensembles in this label exude piousness and lucidity through its organic overlay.

About Monica & Karishma

Monica and Karishma found their calling in fashion early and been successfully researching and consulting for internationally acclaimed fashion labels for over a decade.

Monica discovered her innate talent and love for draping at St. Martin’s, London while Karishma honed her skills in fashion at the National Institute of Fashion Technology, India’s premier fashion institute. Having amassed long experience in international fashion for well over a decade there was the yearning to chart a different course, couture label JADE & luxury pret line, Amoh by Jade is the culmination of this yearning.